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Tag: Monster Energy's Up & Up Festival

  • Monster Energy Up & Up announces star-studded ‘Spring Madness Festival’

    Monster Energy Up & Up announces star-studded ‘Spring Madness Festival’

    Monster Energy Up & Up announces its nationwide college music festival and talent competition, ‘Spring Madness’ on March 10-13, 2021.

    Monster Energy Up & Up - Spring Madness

    Monster Energy Up & Up – Spring Madness

    Featuring a range of EDM’s biggest headliners to grace Monster’s Up & Up stages, Spring Madness will offer schools the chance to see performances by Kaskade, Oliver Heldens, Subtronics, and Tchami while also featuring a handpicked lineup of student talent as well. The Spring Madness Festival competition will feature over 50 colleges and universities competing to win a performance by one of its massive headliners.

    The three-day competition will see colleges face-off to gather the most RSVPs to win. Voting will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will produce their own “Spring Madness Festival” featuring a headliner, a handpicked lineup of student performances, contests, giveaways, and online meet and greets.

    “We’re excited to continue our tradition of bringing unique and meaningful experiences to college students.  Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — largely in part to our passionate community of student ambassadors.”

    Steven Ferraro, Up & Up Festival Co-Founder 

    In accordance with this announcement, Monster Energy Up & Up will be launching Club 100, a virtual college venue premiering February 21st, which will host a monthly event featuring musical performances, national artist appearances, notable industry guest speakers, educational opportunities, games, giveaways, and more. 

    San Holo @ Monster Energy Up & Up Virtual Festival

    The Monster Energy Up & Up Festival continues to provide a place for students to cultivate careers and self-growth through hands-on learning experiences. Since 2016, tens of thousands of students have competed annually, producing campus Up & Up Festivals with breakout EDM artists like Alan Walker, Troyboi, Slushii, Two Friends, Elephante, NGHTMRE, San Holo, and more. To learn more about the Monster Energy Up & Up Spring Madness Festival Competition, visit its official website. 

  • Monster Energy’s Up & Up Festival adds to its virtual event

    Monster Energy’s Up & Up Festival adds to its virtual event

    Monster Energy’s Up & Up Festival adds to its “Welcome Back” virtual college event, which is scheduled to stream live on Monster Energy’s YouTube channel from Oct. 9-11. 

    The “Welcome Back” virtual festival will feature its largest roster of headlining artists across 21 stages.  Featured at the virtual event will be performances by NGHTMRE, San Holo, Ghastly, Ekali, Sullivan King and 3LAU to name a few.

    Monster Energy Up & Up Festival 2020 lineup
    Monster Energy Up & Up Festival 2020 lineup

    The Welcome Back Virtual Festival will co-stream to an entirely socially distanced audience from stages around the country at various campuses via Zoom conferences.  Each stage will highlight student performers, host celebrity appearances, contests, giveaways, and online meet and greets with performing artists.

    “When the longer term reality set in of how the live restrictions would affect college campus life, it was important for us to identify a creative, compliant solution to give students a valuable and enjoyable experience — and continue the progression of the Monster Energy Up & Up Festival Series that our college ambassador network has worked so hard in helping us build.”

    – Stephen Glazer, Monster Energy Up & Up Festival’s co-founder/producer

    This year will also kick-off the launch of the festival’s first-ever Talent Showdown.  Students who possess extraordinary talents will compete for a $10K prize.  Production duo Two Friends will host the competition and determine the winners along with students voting on their favorites with Yappa.  All participants who are interested must register through this link.

    “With little to no campus life activities happening currently, the Welcome Back Virtual Festival provides an exciting opportunity for students to interact, dance, and enjoy a weekend of incredible music and entertainment right in their own home! In curating this national-scale, live-streamed concert, the Monster Energy Up & Up Festival is opening the door for student ambassadors to gain unparalleled virtual event production experience and valuable networking opportunities in this forever-evolving music industry.”

    – Tomer Vagner, a recent Graduate from the University of Oregon

    In line with its annual tradition, this year student interns will be given the opportunity to produce their own festivals with production kits and coaching from Monster Energy’s Up & Up team.  Students will learn valuable areas of the music industry including staging, marketing, and more.

    Since 2016, Monster Energy’s Up & Up Festival has provided a place for students to cultivate careers and self-growth with students competing to produce a festival on their own college campus each year.  The festival features breakthrough EDM artists.  Featured in previous years were performances by Alan Walker, TroyBoi, Slushii, Two Friends, Cash Cash, and Gryffin. To learn more about the Monster Energy Up & Up Welcome Back Festival Series, visit their official webpage.