Monster Energy Up & Up announces its nationwide college music festival and talent competition, ‘Spring Madness’ on March 10-13, 2021.

Monster Energy Up & Up - Spring Madness

Monster Energy Up & Up – Spring Madness

Featuring a range of EDM’s biggest headliners to grace Monster’s Up & Up stages, Spring Madness will offer schools the chance to see performances by Kaskade, Oliver Heldens, Subtronics, and Tchami while also featuring a handpicked lineup of student talent as well. The Spring Madness Festival competition will feature over 50 colleges and universities competing to win a performance by one of its massive headliners.

The three-day competition will see colleges face-off to gather the most RSVPs to win. Voting will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will produce their own “Spring Madness Festival” featuring a headliner, a handpicked lineup of student performances, contests, giveaways, and online meet and greets.

“We’re excited to continue our tradition of bringing unique and meaningful experiences to college students.  Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — largely in part to our passionate community of student ambassadors.”

Steven Ferraro, Up & Up Festival Co-Founder 

In accordance with this announcement, Monster Energy Up & Up will be launching Club 100, a virtual college venue premiering February 21st, which will host a monthly event featuring musical performances, national artist appearances, notable industry guest speakers, educational opportunities, games, giveaways, and more. 

San Holo @ Monster Energy Up & Up Virtual Festival

The Monster Energy Up & Up Festival continues to provide a place for students to cultivate careers and self-growth through hands-on learning experiences. Since 2016, tens of thousands of students have competed annually, producing campus Up & Up Festivals with breakout EDM artists like Alan Walker, Troyboi, Slushii, Two Friends, Elephante, NGHTMRE, San Holo, and more. To learn more about the Monster Energy Up & Up Spring Madness Festival Competition, visit its official website