Multi-platinum artist Daya unveiled the music video for her recent release, “First Time,” which is currently available to stream/download here.
The artist, who premiered the video on her YouTube channel, joined fans with a live chat prior to airing its premiere. Directed by Clyde Munroe, the video brings the song’s intimate vulnerability and pulsating beats to life in a full circle story of control, freedom, and ultimately, new beginnings.
“I feel as though this song is a sort of career rebirth for me, and Clyde and I really wanted to carry that interpretation into the visuals – what the world would look like with fresh eyes, without any preconceived attachments and capturing that enamoredness, naïveté and adrenaline of experiencing anything – a feeling, a thing, an action, or a person – for the first time.”
“The progression of me stuck in the bed of the truck, with no clear control over where I’m going, to racing past the truck on the bike at the end, is a push for my present identity and desire to take over everything else that had been holding me back before. The final shot of me emerging from the water completes my rebirth and marks the start of a new beginning.”
– Daya
“First Time” was co-written by Daya, SHY Martin, and multi-platinum selling Swedish producer-songwriting duo Jack & Coke, who also produced the track. The track has already surpassed 2.5 million global streams since its release and appeared on more than 25 global playlists. “First Time” provides its listeners with a glimpse into what the 22-year-old has in store with her forthcoming sophomore project via AWAL/Sandlot & Kasher Records.
Daya is a Grammy award-winning, multi-platinum artist. Her debut single “Hide Away” became an international hit peaking within the top 40 in eight countries. Her collaborative single with The Chainsmokers “Don’t Let Me Down” became an international sensation as it peaked within the top 10 in 20 countries worldwide including the US and the UK, selling over three million copies worldwide. For additional information on Daya, please visit her official website here.
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