Oliver Heldens announced the launch of a commercial dance music label OH2 with the release of a new collaborative track with Party Pupils titled, “Set Me Free” available here.
Oliver Heldens who is known to encompass a range of guises and styles decided to launch OH2 within the Heldeep family, to cater to the more commercial leaning, streaming-focused productions. The label’s first release, “Set Me Free” is a collaboration between Heldens and Party Pupils and features the luscious vocals of MAX.
With a sweet synth chord kicking the track off, MAX’s soulful vocals set the tone with a glorious refrain that explodes. “Set Me Free” is a true masterclass in pure dance-pop perfection with plenty of distinctive Heldens energy in its engine.
“With Heldeep I’ve always been very focused on expanding the horizons of more club-oriented sounds. Since launching the label a little over 5 years ago we’ve had so many highlights and become a very versatile label in that space, which I’m really pleased about. A typical example of this in 2020 was our success with Moguai & Kai Tracid’s ‘DT64’, which became a big hit in the Techno world, something I didn’t expect to accomplish with the Heldeep label when I started it in 2015.
However, I haven’t really been able to focus on the more Dance/Pop side of things with Heldeep (with the exception of a couple of my own tracks) so my team and I decided to expand the Heldeep Label group and launch ‘OH2 Records’ which will focus on the more melodic and Dance/Pop leaning music.
‘Set Me Free’ feels like the perfect record to me to kickstart OH2 – It just has this nicely balanced blend of Dance/Pop, Disco, and Future House elements.
Party Pupils and I have been wanting to do something together for a while because we thought it would be really interesting to combine our styles, and we’re super happy how this turned out. Also a big shout out to MAX who really nailed the vocals on this one! I hope you also like it :)”Oliver Heldens
Party Pupils have been on Oliver Heldens’ radar for quite a while. Since they went viral in 201 with their covers of Outkast’s “Ms. Jackson” and Ginuwine’s “Pony.” Their debut album Neon From Now has become one of the most standout dance albums of 2020.