ZHU announced the release of a brand new single and accompanying video for the track “I Admit It” ft. 24kGoldn, which is currently available to stream/download here.

“I Admit It” features an alternative vibe with a scintillating verse from 24 Goldn across its sonic landscape.  The track is a follow-up to ZHU’s hit “Risky Business,” which saw its premiere back in Sept.  

Directed by Joey Vitalari, the accompanying video unfolds on the production floor of a factory where machinery has been repurposed to produce ZHU’s fashion line.  After the assembly line wraps up production for the day, the workers slip into pieces from the stunning, forward-thinking collection and take to the improvised factory floor catwalk as ZHU and 24kGoldn perform.  Fans can watch the stunning video below.

No stranger to fashion, ZHU launched his own “Risky Business” fashion line to accompany his last release and now is returning with an “I Admit It” fashion show.  Scheduled to take place on Nov. 13 in downtown Los Angeles, the fashion show will also feature a never before seen Blacklizt set.  A limited number of passes are currently available and will be made available to those selected in a random drawing.   Fans can enter their names to enter for a pass and find all of the COVID-19 protocols for the fashion show here.  

The “I Admit It” fashion show and Blacklizt set will premiere on Luminosity Gaming’s live Twitch stream later that night which can be seen at the following link.

“This is our 2nd collaboration with ZHU. There is a natural fit between his music and our gaming audience, and we look forward to continuing to partner on unique content experiences.”

Adrian Montgomery, CEO of Enthusiast Gaming, the parent company of Luminosity Gaming

ZHU worked alongside his creative director, Emmy Slattery, to create a peerless array of merchandise. ZHU’s “I Admit It” merchandise collection features designs seen in the music video including faux fur coats, plastic duffle bags, plastic perforated hazmat suits, airbrushed sweaters, trench coats, a cape with accent orange stitching, and many graphic tees and long sleeves.  The Fall/Winter 2020 line will be available for a limited time in ZHU’s online store beginning November 16 and at his pop-up store in downtown Los Angeles from November 17-21. Reserve a spot at the pop-up here or get a glimpse of the collection here.

Over the course of 2020, ZHU has been streaming live during quarantine from various locations including his own CLUB ZHUM, his Zhudio, from Sand Dunes Park in Utah as part of Virtual Lollapalooza, and from Billings, Montana as part of Tito’s Made To Order Festival.  For additional information on the artist, release, or fashion line, please visit his official webpage at the following link.