The track premiered on the artists second installment of his livestream, CLUB ZHUM where he performed in his “Zhudio.” His set incorporated some of the merchandise that he has released in collaboration with the video. The artist recently celebrated the second anniversary of the release, Ringos Desert with a limited-edition vinyl
The ominous, mesmerizing track features ZHU’s faint vocals, which entice the listener to “risk it all” and enter the dark of the unknown.
The official video, which ZHU directed alongside Joey Vitalari with Kristin Schaefer as its producer, was shot in Los Angeles. The video shoots a series of jumpy footage taken within a bedroom. With the video fading from black and white, the video captures the provocative nature of unknown subjects. ZHU appears in the final frames of the video with a mysterious cameo as mysterious as the song itself. Fans can view the video here.
In accordance with this release, the artist has also launched his own merchandise collection inspired by the video. Within it includes an orange fur coat, a hazmat suit, an evidence bag, safety glasses on a chain, a duffle bag, and T-shirts. All items are available by chance in mystery bags. Browse the collection, which will be available for a limited time, here.
The San Francisco Bay area native Steven Zhu, most commonly referred to by his stage name ZHU, received wide stream acclaim in 2014 with the single “Moves Like Ms. Jackson.” Since, he has received a Grammy nomination for Best Dance Recording for his breakthrough single, “Faded.” His debut album, Generationwhy debuted at number one on Billboard’s Top Dance/Electronic Albums chart. The artist has recently emerged in the fashion industry with his fashion-forward merchandise collection and aims to produce a fashion show at upcoming shows.