HARD Events announced that it will be taking its brand across the pond this year with HARD London on August 21, 2021, at The Drumsheds from 14:00 – 23:30.
Marking the brand’s return to London, the event will be held in the iconic venue the Drumsheds, and feature all of the production elements expected from HARD including a massive lineup, which still has yet to be revealed. Some performers at the brand’s previous events have included Major Lazer, Marshmello, Diplo, Kid Cudi, ZHU, Tchami, 2 Live Crew, Excision, NGHTMRE, Alison Wonderland, and Dillon Francis to name a few.
This announcement follows the reveal of its 2021 dates and venue change for HARD Summer 2021, which is expected to be held at NOS Events Center in San Bernardino, CA on July 31 and Aug. 1.
Tickets to HARD London 2021 still have yet to be released, but fans can receive all of the updates for the event including its lineup leaks if they sign-up here.
Founded by Gary Richards in 2007, HARD Events is a music festival, music cruise, and concert brand that is responsible for some of America’s most sought-after events including HARD Summer and Holy Ship! For additional information on the brand, please visit their official website.