Live streaming platform Sessions announced that it will be making a $75 million marketing fund for musicians to promote and build audiences on its platform.
Co-founded by digital music pioneer and Pandora founder Tim Westergren and serial virtual game entrepreneur Gordon Su, Sessions stands alone as the only platform making a direct investment in audience development. The rapidly growing service combines the power of live performance with the most sophisticated techniques of advanced virtual gaming to create a platform where artists build real audiences and earn a substantial and steady income.
Just some of the artists who have leveraged the marketing of Sessions include iconic duo Icona Pop, singer/songwriter Ally Brooke, Jake Miller, Matthew Goode, Lee Brice, James Lee, and K-pop sensation Eric Nam. Other established artists who are about to come on board with the platform include legendary country artist Hank Williams Jr, Bare Naked Ladies, EnVogue, Xzibit, and multi-platinum-selling Scotty McCreery who are set to perform in the coming weeks.
Featuring artists in over 200 countries, Sessions allows performers to cultivate audiences and earn money at unprecedented rates. Amateur musicians are making as much as $700 per hour-long show while working musicians are earning upwards of $20,000 for a single performance
“We have a very simple goal. To help artists earn. That takes two things that have been in very short supply for the vast majority of musicians: marketing and monetization. We have a highly developed set of monetization skills, and that, along with the efficiency of our growth engine affords us the capacity to invest in audience development. Our business model essentially makes us a true partner to the artist. I think that’s a first for digital music.
Every day another livestreaming company joins the fray. But artists don’t need more tools. They need platforms that generate audience and revenue and whose business models put the lion’s share of that revenue directly into the artists’ pocket. That’s Sessions.”
Tim Westergren, Pandora founder
“It has taken ten years to develop this software and hone these capabilities. With Sessions for the first time, working artists have in their hands the kind of scaled technology usually confined to massive online consumer platforms. Sessions finds, attracts, and monetizes fandom at a rate never seen before in this industry.”
Gordon Su, Co-founder and CEO of Sessions
Co-founded by Pandora founder Tim Westergren and seasoned game developer Gordon Su, Sessions stands alone as the only platform that is actually spending money on marketing to help artists build a fanbase and earn an income. For additional information on Sessions, please visit its official website.
