Our House will be the world’s first electronic dance music museum as it is scheduled to open in Amsterdam in summer 2021.
Marking it the first of its kind, Our House will pay tribute to international electronic dance music culture and feature the history of dance music from the 80’s up until now. The museum will take its visitors on a multisensory tour through the evolution of house music from Detroit to Amsterdam, London to Berlin, and from Las Vegas to Ibiza.
With a combination of larger-than-life projections and interactive special effects, the museum will showcase the stories of world-famous DJs and electronic bands. The museum will allow one to relive what it feels like to dance at the worlds leading festivals and venues.
Our House will also have an educational side as it features its own Academy that will explore various aspects of the industry through masterclasses and workshops. Our House Academy will provide continuing development for professionals and support promising talent.
Founded by Fourmation (former C-level management of Dutch dance organization ID&T) and Dutch Experience Group, Our House Academy’s program will be curated by Arne van Terphoven, founder of Mary Go Wild, and Jan Maarten Hartong, founder of The School Of House.
With touring being such a huge part of dance music culture, the museum also has sights to potentially take the museum experience around the world.
“Now, more than ever, we want to show the world how unique electronic music culture truly is. It’s an honor to combine its history and status quo into a compelling whole for Our House. At the same time, it’s a creative challenge to merge it into an immersive and cross-generational experience.
The touring experience will be adapted to local contexts. That way, visitors can learn not just about the international electronic music history, but also about their national contribution to it. This is important, because all these subcultures, local spin-offs, and personal chronicles are part of the global phenomenon.”
– Jeroen Jansen, Co-founder of Fourmation and Former Chief Creative Officer of ID&T
Leave a Reply