On Aug. 28, Oliver Heldens announced the release of an end-of-summer single titled, “Break This Habit” which is currently available now, here.
The track, which features London reggae singer Kiko Bun’s soaring vocals, screams “summer” with its tropical house sound while further taking on a deeper, dramatic tone.
Payback Records in collaboration with BigBeat / Atlantic Records will release the record in partnership with Heldeep, Heldens’s recording label. All proceeds of the record will benefit organizations of those affected by COVID-19 as well as others struggling with addiction. The organizations will focus on procuring and delivering basic necessities to frontline health care workers as well as supporting Shatterproof, Caron, and Safe Project, three charities tackling America’s addiction epidemic.
“Oliver is an incredibly talented artist, dance music trailblazer, and hitmaker and it’s a pleasure to be working with him and Heldeep on this release. We appreciate his enthusiastic support of Payback’s charitable initiatives, including front-line COVID relief, as well as organizations helping families struggling with addiction.”
– David Solomon, Founder of Payback Records
“’Break This Habit’ came together very organically and quite effortlessly during a music writing trip in Ibiza in 2018. I invited Kiko, JinJin, James Newman, and Mark Ralph and when I showed them the beat/sketch I made, we immediately had a vibe going on. While the production has some African and tribal influences and sounds pretty summery and uplifting, the vocals/lyrics are actually quite dark, and I really like this contrast. The vocals also have a bit of a Reggae touch to it, thanks to Kiko, and all these things fused together to bring you a very refreshing song. As we’re living in such a weird period right now with the pandemic shaking up the world and the theme of the lyrics focused around struggling with certain habits and balancing the good with the bad, I thought it made a lot of sense to team up with Payback Records to support their great charitable initiatives. I hope we’ll be able to raise a lot of money with this song to help families struggling with addiction and help people affected by COVID-19, and of course, I hope you’ll enjoy the song as much as I do. :)”
– Oliver Heldens
Heldens has been hailed as being at the forefront of the COVID-19 quarantine. His live-stream performance at The Royal Concertgebouw in Amsterdam raised over $70,000 for the Equal Justice Initiative and Color Of Change in collaboration with Digital Mirage.
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