On July 8, electronic dance music entrepreneur Steve Aoki announced that he would be branching into the Latin market with a brand new imprint titled Dim Mak En Fuego.
The first release off of the imprint comes from a Mexico-based anti-boyband, AQUIHAYAQUIHAY with their debut single titled, “Ya No Es Igual.” The track, which translates to “No Longer The Same,” is an exploration of a relationship that has lost its spark. The sensual, R&B single is currently available now to buy and stream here.
Dim Mak En Fuego’s team is rounded out with Bryan Linares as Head of Marketing and Christian Herrerra who is known to be the co-founder of Gasolina, North America’s largest reggaeton party.
“My fans and friends across Latin America have embraced me with open arms and I’m honored to be part of a platform for the next generation of Latinx artists. There are so many unique hybrid sounds brewing up right now, pushing music culture forward. AQUIHAYAQUIHAY are the real deal and they capture what we’re trying to do here at Dim Mak En Fuego… Their ethos, approach towards creating music and content…I’m hyped to announce them as our first official signing to Dim Mak En Fuego.”– Steve Aoki
Steve Aoki is a two-time Grammy nominated DJ and producer who is calculated to have over 2.8 billion streams on Spotify. His first recording label, Dim Mak, was launched in 1996 and has grown to become an event, lifestyle, and apparel company. The recording label is known to transform upcoming artists into mainstream acts including: The Chainsmokers, The Bloody Beetroots, Deorro, Keys N Krates, and MSTRKRFT.