Frills, a brand-new electronic music agency, has been launched in Berlin’s Kreuzberg district by Co-Founder of Armada Music and ALDA, David Lewis.

With a promise to shake up the landscape of today’s House, Techno & Electronic scene, Frills will be putting together a team of specialists in artist development to offer a multi-faceted range of services. From bookings, marketing and brand creation, to business affairs, consulting, record label management, and event production, the company intends to take a holistic approach to artist management.

David Lewis has teamed-up with Aga Heller on the venture who has led the booking team of Solomun’s Diynamic roster of artists before going on to manage the global event series HYTE.

“We forge and nurture relationships with electronic music artists based on trust, friendship, integrity, honesty, transparency, and loyalty. Our primary focus is to help artists develop their profiles and personalities by providing customized concepts and services. 2020 has proven to us that artists and their team needs to be adaptable now more than ever. Traditional structures of manager, agent, PR, and social media teams are expensive, slow, and outdated. We’re redefining that by bringing everything under one roof so we can work on the big picture – applying resources where they’re needed in relation to an artist’s career in a dynamic, fluid, and efficient way. This allows us to bring value in a way that traditional agencies cannot.

Our method is anything but conventional.  We opened our office one week before COVID-19 shut down the entire global events industry! But that means we’ve been able to structure our team and processes from the ground up, without relying on anyone artist to influence the overall direction of the roster. We want to announce our partnerships with artists gradually to reflect our approach to building the company – selecting every artist for their individual merits, sharing their objectives as partners, team members, and friends. We want to nurture every aspect of an artists’ career and that involves a commitment from both parties that goes deeper than fleeting trends or overnight social media success. House and Techno are labels, but we operate beyond the borders of genres. We want to help shape the next generation of electronic music for decades to come, from behind the scenes, in the booth, and on the dancefloor.”

– Aga Heller, Co-founder of Frills

Leading the booking department for Frills will be Catherine Stoy whose 15-year career spans stints with Richie Hawtin’s former M-nus bookings roster at Clonk Artist Booking.  She most recently was the booking agent for Temporary Secretary, representing Dixon, Âme and others. 

Frills is a full-service agency that follows the fundamental principle of putting the “artist first,” employing a team of like-minded, passionate experts, who are, most importantly, “real ravers by heart.

Frills is a full-service agency that follows the fundamental principle of putting the “artist first,” employing a team of like-minded, passionate experts, who are, most importantly, “real ravers by heart.” For additional information about Frills or to read their mission statement, please visit their official website.

Written by Natalie Wicks Features